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The Sydney Sweeney Effect: $200M Stock Jumps & Unicorn Spinouts

Jul 28, 2025

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4 min read

The Sydney Sweeney Effect: $200M Stock Jumps & Unicorn Spinouts

Another wild week across consumer brands; from jeans and e-bikes to grooming devices. Let’s dig in:

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This Week in Consumer: Bombas Grows Up, Molli Gets LVMH’d, and Othership Expands in NYC

Jul 21, 2025

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3 min read

This Week in Consumer: Bombas Grows Up, Molli Gets LVMH’d, and Othership Expands in NYC

Welcome back! This week’s roundup includes three sharp brand stories and one very real founder turnaround from the latest episode of In the Money. Let’s dive in:

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The Future of Fashion Meets the Future of Tech

Jul 14, 2025

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4 min read

The Future of Fashion Meets the Future of Tech

In This Issue:Meta's $3.5B investment into Ray-Ban's parent is all about AI glassesLVMH is building a cinematic universe of luxury and influenceAllbirds capital markets updateKoio CEO Chris Wichert on how to reboot a premium brand

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CPG Acquisitions, Fandom-Led Apparel, and a DTC Fashion Deal in Play

Jul 8, 2025

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3 min read

CPG Acquisitions, Fandom-Led Apparel, and a DTC Fashion Deal in Play

Big exits, big bet sizing, and big brand momentum — here’s what’s moving this week:

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Capital, clarity, and category creation.

Jun 30, 2025

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4 min read

Capital, clarity, and category creation.

We look at how brands are navigating crowded categories, how the right investor can see around corners, and why the next billion-dollar business might be sitting next to a stale incumbent. Plus: a candid conversation with Asher Hochberg on capital efficiency, growth traps, and finding the blurry edges of breakout markets.

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Billion-dollar exits, franchise rockets, and the shifting ground under Target’s feet.

Jun 24, 2025

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4 min read

Billion-dollar exits, franchise rockets, and the shifting ground under Target’s feet.

What do skincare, hot chicken, and big-box retail have in common? They're all flashing signals about where the consumer brand landscape is heading. L’Oréal’s $1B buyout of Medik8 marks another huge win for beauty—and for private equity. Dave’s Hot Chicken shows how speed, story, and franchising can turn a parking lot hustle into a billion-dollar empire. And Target’s slowing sales? A wake-up call for CPG founders banking on retail distribution.Plus: on the pod, Matt Jung (Goodonya) shares hard-won wisdom from building and buying brands—with a playbook that drove 125% YOY growth without paid media.Let’s dig in 👇

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🍬 From Candy to Candle Media: Lessons in Growth, Licensing & Smart Capital

Jun 16, 2025

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3 min read

🍬 From Candy to Candle Media: Lessons in Growth, Licensing & Smart Capital

This week we cover:Lands’ End explores a sale — could this be a rare sub-0.3x revenue apparel buyout?The $3B kids content roll-up you’ve probably streamedHow a low-sugar candy rebrand just raised $30MAnd insights from Anna Whiteman on what actually makes a business venture-backable in 2025

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📉 $100M brand sold for $1M + Ridge’s insane run + Ashwinn’s hot takes from both sides

Jun 9, 2025

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3 min read

📉 $100M brand sold for $1M + Ridge’s insane run + Ashwinn’s hot takes from both sides

This week’s edition tracks three arcs of consumer brand life:📉 One of the best DTC exits of the 2010s... now worth pennies on the dollar💼 A brand that went from Kickstarter to $100M+ in just a few years🧊 An outdoor staple acquired twice—but at half the valuation multiple🎙 And at the end: hard-won wisdom from Ashwinn Krishnaswamy, who straddles both brand and agency worldsLet’s get into it.

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From $20 Socks to $1B Beauty: DTC's Wild Week in Capital, Credit & Category Creation

Jun 3, 2025

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4 min read

From $20 Socks to $1B Beauty: DTC's Wild Week in Capital, Credit & Category Creation

If you needed a reminder of how strange, brilliant, and high-stakes the DTC and CPG world remains, this past week delivered in spades. We saw an influencer-led brand flip for $1B, a delisted company secure $277M more in credit, and a startup sock brand doubling on eight figures while keeping margins clean. Here are the key moves — and what they say about the evolving playbook.

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From Overlooked to Undefeated: What It Actually Takes to Win in Consumer

May 28, 2025

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5 min read

From Overlooked to Undefeated: What It Actually Takes to Win in Consumer

Operational clarity, sharp distribution strategy, and product obsession—this is what it looks like to build a dominant consumer brand in 2025.

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Brands That Scale: What Winners Are Getting Right

May 18, 2025

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5 min read

Brands That Scale: What Winners Are Getting Right

From skincare empires to shelf-stable mayo, the best consumer brands aren't just growing fast — they're building real, profitable momentum.

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Valuation Gravity: What Happens When the Music Stops

May 11, 2025

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4 min read

Valuation Gravity: What Happens When the Music Stops

When capital gets expensive, brand stories get priced differently. Some founders cash out. Others get squeezed. And some just fade.

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In The Money: eCommerce, DTC and CPG

In The Money: eCommerce, DTC and CPG


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