LogoIn The Money: eCommerce, DTC and CPG

Archive

Billion-dollar sleep, bankrupt teens, and a $500M kombucha deal

Sep 4, 2025

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3 min read

Billion-dollar sleep, bankrupt teens, and a $500M kombucha deal

Eight Sleep joins the $1B club, Claire’s struggles under debt again, Butterfly builds a fresh-beverage empire, plus Springdale Ventures on what gets funded.

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From denim icons to billion-dollar athletes

Aug 27, 2025

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4 min read

From denim icons to billion-dollar athletes

This week’s stories range from a $1.4B denim takeover to distressed capital plays and billion-dollar athlete endorsements. Plus, a tactical deep dive with WRK Marketing’s Brad Ploch on how to scale plateaued brands.

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From $50 cashmere to $4.5B valuation: lessons from Quince, Adanola & OneSkin

Aug 19, 2025

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4 min read

From $50 cashmere to $4.5B valuation: lessons from Quince, Adanola & OneSkin

This week we’re looking at three consumer brands redefining their categories; from cashmere sweaters to cellular longevity, plus a conversation on how the wellness industry is shifting under two major macro trends.

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Outdoor Voices’ $15M Comeback, Walmart’s $325B AI Bet, and $55M for Premium Vet Care

Aug 12, 2025

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4 min read

Outdoor Voices’ $15M Comeback, Walmart’s $325B AI Bet, and $55M for Premium Vet Care

From iconic brand revivals to AI at the scale of Walmart, here’s what’s moving in the world of consumer, retail, and CPG this week.

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From Nostalgia to Nature: 3 CPG Breakouts You Need to Know

Aug 5, 2025

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4 min read

From Nostalgia to Nature: 3 CPG Breakouts You Need to Know

🧵 This Week in Consumer: Beauty Comebacks, Collectibles, and Plant-Powered GrowthWhat do a forgotten fragrance brand, a mystery vending machine for Pokémon cards, and a torque-free putter have in common?They’re all behind some of the most fascinating growth stories in consumer right now.Reminder: We love partnering with founders thinking about an exit in the next 3–18 months. If you know a brand in that window—or a fund working through a portfolio company turnaround—we’d be happy to share insights and explore ways to help.fan [at] thehedgehogcompany.com

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The Sydney Sweeney Effect: $200M Stock Jumps & Unicorn Spinouts

Jul 28, 2025

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4 min read

The Sydney Sweeney Effect: $200M Stock Jumps & Unicorn Spinouts

Another wild week across consumer brands; from jeans and e-bikes to grooming devices. Let’s dig in:

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This Week in Consumer: Bombas Grows Up, Molli Gets LVMH’d, and Othership Expands in NYC

Jul 21, 2025

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3 min read

This Week in Consumer: Bombas Grows Up, Molli Gets LVMH’d, and Othership Expands in NYC

Welcome back! This week’s roundup includes three sharp brand stories and one very real founder turnaround from the latest episode of In the Money. Let’s dive in:

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The Future of Fashion Meets the Future of Tech

Jul 14, 2025

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4 min read

The Future of Fashion Meets the Future of Tech

In This Issue:Meta's $3.5B investment into Ray-Ban's parent is all about AI glassesLVMH is building a cinematic universe of luxury and influenceAllbirds capital markets updateKoio CEO Chris Wichert on how to reboot a premium brand

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CPG Acquisitions, Fandom-Led Apparel, and a DTC Fashion Deal in Play

Jul 8, 2025

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3 min read

CPG Acquisitions, Fandom-Led Apparel, and a DTC Fashion Deal in Play

Big exits, big bet sizing, and big brand momentum — here’s what’s moving this week:

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Capital, clarity, and category creation.

Jun 30, 2025

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4 min read

Capital, clarity, and category creation.

We look at how brands are navigating crowded categories, how the right investor can see around corners, and why the next billion-dollar business might be sitting next to a stale incumbent. Plus: a candid conversation with Asher Hochberg on capital efficiency, growth traps, and finding the blurry edges of breakout markets.

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Billion-dollar exits, franchise rockets, and the shifting ground under Target’s feet.

Jun 24, 2025

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4 min read

Billion-dollar exits, franchise rockets, and the shifting ground under Target’s feet.

What do skincare, hot chicken, and big-box retail have in common? They're all flashing signals about where the consumer brand landscape is heading. L’Oréal’s $1B buyout of Medik8 marks another huge win for beauty—and for private equity. Dave’s Hot Chicken shows how speed, story, and franchising can turn a parking lot hustle into a billion-dollar empire. And Target’s slowing sales? A wake-up call for CPG founders banking on retail distribution.Plus: on the pod, Matt Jung (Goodonya) shares hard-won wisdom from building and buying brands—with a playbook that drove 125% YOY growth without paid media.Let’s dig in 👇

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🍬 From Candy to Candle Media: Lessons in Growth, Licensing & Smart Capital

Jun 16, 2025

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3 min read

🍬 From Candy to Candle Media: Lessons in Growth, Licensing & Smart Capital

This week we cover:Lands’ End explores a sale — could this be a rare sub-0.3x revenue apparel buyout?The $3B kids content roll-up you’ve probably streamedHow a low-sugar candy rebrand just raised $30MAnd insights from Anna Whiteman on what actually makes a business venture-backable in 2025

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In The Money: eCommerce, DTC and CPG

In The Money: eCommerce, DTC and CPG


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