From $20 Socks to $1B Beauty: DTC's Wild Week in Capital, Credit & Category Creation
If you needed a reminder of how strange, brilliant, and high-stakes the DTC and CPG world remains, this past week delivered in spades. We saw an influencer-led brand flip for $1B, a delisted company secure $277M more in credit, and a startup sock brand doubling on eight figures while keeping margins clean. Here are the key moves — and what they say about the evolving playbook.
