👟 Bombas’ Next Chapter: IPO Bound?

Bombas has named former Under Armour exec Jason LaRose as CEO, signaling a potential IPO track. Co-founder David Heath is stepping aside just as the business reaches new highs:

• 2024 revenue: ~$400M (up 20%+ YoY)

• EBITDA: ~$60M

• Footwear & apparel: Growing 50%+

• Wholesale: Still <10%, but expanding via Nordstrom, Dick’s, Scheels

• Brick-and-mortar: Pilot stores underway

What started as a DTC sock brand is now gearing up to scale across underwear, bras, tees, and maybe even Wall Street.

🧘 Wellness as a Lifestyle: Othership Raises $8.5M

Toronto-born breathwork and cold-plunge studio Othership is scaling its high-end wellness experience across NYC:

• Just raised $8.5M from Winklevoss Capital, Kerry Washington, Bradley Beal, and others

• New 13K sq ft Williamsburg site opening this fall

• Pricing: $65/session or $333/month

• Offerings: Saunas, ice baths, group classes, 1:1 coaching, and retreats

From niche to mass adoption, “emotional wellness” is becoming a consumer category with major real estate and celebrity heat behind it.

🧵 LVMH Takes a Stake in Molli

Molli, the storied French knitwear house founded in 1886, just landed its first external funding from LVMH Luxury Ventures.

Once known as the “Hermès for babies,” Molli faded into obscurity before being revived in 2014 by ex-L’Oréal exec Charlotte de Fayet.

• Pivoted from babywear to refined, minimalist womenswear

• Products: French & Italian-made knitwear in virgin wool and Egyptian cotton

• Distribution: Flagship boutiques, Le Bon Marché, and top-tier influencers

• New partner: LVMH Luxury Ventures (Gabriela Hearst, Aimé Leon Dore, Officine Buly)

Quiet luxury with heritage chops. One to watch.

🎙 Podcast Highlight: How Plant People Rebuilt (and Won)

From near-zero to doubling revenue profitably. Hudson Davis-Ross of Plant People shares how they turned the ship around by making tough calls and focusing on what worked—especially one SKU: mushroom gummies.

Key takeaways:

• Why mushrooms > CBD for long-term brand building

• What they cut and what they doubled down on

• A channel strategy that blends Amazon, DTC, and retail

• Building trust across Whole Foods shoppers and Reddit biohackers

🔥 One of the clearest playbooks for a founder reset we've heard all year.

🎧 Watch on YouTube, listen on Spotify.

That’s it for this week.
If you liked this issue, forward to a friend who obsesses over brand strategy, capital flows, or exit timing.

In the Money – following the flow of capital in consumer