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Archive
📉 $100M brand sold for $1M + Ridge’s insane run + Ashwinn’s hot takes from both sides
This week’s edition tracks three arcs of consumer brand life:📉 One of the best DTC exits of the 2010s... now worth pennies on the dollar💼 A brand that went from Kickstarter to $100M+ in just a few years🧊 An outdoor staple acquired twice—but at half the valuation multiple🎙 And at the end: hard-won wisdom from Ashwinn Krishnaswamy, who straddles both brand and agency worldsLet’s get into it.
From $20 Socks to $1B Beauty: DTC's Wild Week in Capital, Credit & Category Creation
If you needed a reminder of how strange, brilliant, and high-stakes the DTC and CPG world remains, this past week delivered in spades. We saw an influencer-led brand flip for $1B, a delisted company secure $277M more in credit, and a startup sock brand doubling on eight figures while keeping margins clean. Here are the key moves — and what they say about the evolving playbook.
